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Genuka

All-in-one platform to manage and grow your business

Why Choose Genuka

Built for Africa

Genuka is designed with the African business ecosystem in mind. From local currencies to regional payment methods, Genuka adapts to the realities of African entrepreneurs, making it easier to sell, receive payments, and grow across borders.

Developer-Friendly Integration

Our APIs and SDKs are simple, secure, and well-documented, enabling developers to integrate Genuka seamlessly into their applications. With clear guides, sandbox environments, and reliable support, you can focus on building while we handle the complexity of commerce.

Core Features of Genuka

Unified Business Management

Track and manage your sales, inventory, payments, shipping, and customer data—all in one place. Save time and simplify operations.

Multi-Channel Store & Website Builder

Build a professional online store with customizable design, connect a custom domain, and manage multiple shops from a single dashboard.

Products, Collections Inventory & Shops

Manage physical, digital, or service-based products. Organize them into collections and monitor inventory levels in real time.

CRM & Customer Insights

Gain a 360° view of your customers with profiles, purchase history, segmentation tools, and integrated marketing campaigns.

Promotions & Discounts

Create percentage-based discounts, bundle offers, promo codes, and flash sales to boost conversions.

Analytics & Dashboard

Access powerful analytics to track sales, profits, expenses, inventory trends, and customer behavior to make data-driven decisions.

Team & Role Management

Assign roles and permissions across your team—administrators, managers, accountants, and agents—within one or multiple points of sale.

Invoices & Order Links

Create and send digital invoices, organize expenses, and send order links to collect payments quickly and securely.

Who is this documentation for?

This documentation is intended for developers, technical teams, freelancers, agencies, and anyone who wants to build applications, integrations, or extensions for Genuka. Whether you want to automate a process, connect an external service, improve the in-store experience, or create a new tool for merchants, here you’ll find everything you need to succeed.

What you can build with Genuka

What you can do with a Genuka app
  • Public apps: an app that all Genuka merchants can install, for example, to manage local payments, perform CSV exports, or connect to a regional delivery solution.
  • Private/custom apps: designed for a specific merchant or group, with specific needs (custom data feeds, personalized interface).
  • External integrations: for example, connect Genuka to CRM platforms, ERPs, marketing tools, reporting services, etc.
  • Front-end extensions/themes: if applicable, offer visual modules or widgets that a merchant can activate on their store or website.
  • Automations & Webhooks: trigger actions on certain events (order placed, low inventory, etc.), react in real time.