
Genuka
All-in-one platform to manage and grow your business
Why Choose Genuka
Built for Africa
Genuka is designed with the African business ecosystem in mind. From local
currencies to regional payment methods, Genuka adapts to the realities
of African entrepreneurs, making it easier to sell, receive payments, and
grow across borders.
Developer-Friendly Integration
Our APIs and SDKs are simple, secure, and well-documented, enabling
developers to integrate Genuka seamlessly into their applications. With clear
guides, sandbox environments, and reliable support, you can focus on building
while we handle the complexity of commerce.
Core Features of Genuka
Unified Business Management
Track and manage your sales, inventory, payments, shipping, and customer
data—all in one place. Save time and simplify operations.
Multi-Channel Store & Website Builder
Build a professional online store with customizable design, connect a custom
domain, and manage multiple shops from a single dashboard.
Products, Collections Inventory & Shops
Manage physical, digital, or service-based products. Organize them into
collections and monitor inventory levels in real time.
CRM & Customer Insights
Gain a 360° view of your customers with profiles, purchase history,
segmentation tools, and integrated marketing campaigns.
Promotions & Discounts
Create percentage-based discounts, bundle offers, promo codes, and flash
sales to boost conversions.
Analytics & Dashboard
Access powerful analytics to track sales, profits, expenses, inventory trends,
and customer behavior to make data-driven decisions.
Team & Role Management
Assign roles and permissions across your team—administrators, managers,
accountants, and agents—within one or multiple points of sale.
Invoices & Order Links
Create and send digital invoices, organize expenses, and send order links
to collect payments quickly and securely.
Who is this documentation for?

What you can build with Genuka
What you can do with a Genuka app- Public apps: an app that all Genuka merchants can install, for example, to manage local payments, perform CSV exports, or connect to a regional delivery solution.
- Private/custom apps: designed for a specific merchant or group, with specific needs (custom data feeds, personalized interface).
- External integrations: for example, connect Genuka to CRM platforms, ERPs, marketing tools, reporting services, etc.
- Front-end extensions/themes: if applicable, offer visual modules or widgets that a merchant can activate on their store or website.
- Automations & Webhooks: trigger actions on certain events (order placed, low inventory, etc.), react in real time.
